Filippo and Maria Casella emigrated from Sicily (southern Italy) to New South Wales (southern Australia) in 1957. After a few ...

The content of a strategic business plan can vary. There is no established standard or ideal model. However, due to ...

The enterprise plan contains the highest level pricing guidelines. For this reason, its development must come surrounded by precautions, especially ...

Although discredited by some (see Mintzberg's works about it), enterprise plans remain relevant in defining the offerer's sales prices. As ...

The pricing guidelines of an enterprise are the definitions that drive its sales price practice. There are four hierarchical levels ...

As already seen, pricing has endogenous and exogenous purposes. Endogenous purposes of price are those that meet the needs and ...

The purpose of pricing depends on the party involved in the negotiation. For the offerer, the purpose of price is ...

First, it is appropriate to remember that while the owner acts as the pricing manager in many companies, in others, ...

Setting a sales price—the amount to charge for something—is an audacious task. Whether this price is for a machine, food, ...

Price-determining agents are the economic players who define the offer price according to the genre of the sales object. From ...