Wide and restricted range strategies
A crucial part of the offerer's planning is the customer-oriented marketing strategies that define the company modus operandi. Customer-oriented marketing strategies...
A crucial part of the offerer's planning is the customer-oriented marketing strategies that define the company modus operandi. Customer-oriented marketing strategies...
Among the pricing guidelines, the price orientation based on the value perceived by the buyer deserves special attention. Perceived value...
Many forces affect the selling price. The price manager must understand them to decide which price to charge. In our...
The prices of a sales object are tightly linked to its elementary properties—genre, differentiation degree, and cost structure—a cause-effect relationship...
Even in business, as in academic environments, two statements are circulated, accepted by many as truth despite lacking substantiation. The...
There are some rules for good pricing. In another post, we exposed the price categories; in this one, we will...
In my last job at a large company (before starting as a freelancer), I took on three additional tasks that...
I am loyal to simple food. Not just me. I met a famous advertiser who enjoyed beef tongue with peas...
The losses and waste that regularly occur from production to consumption of agricultural products severely impact their costs. According to...
Agricultural products have peculiarities that go beyond their plant or animal origin. These peculiarities distinguish them from other species of...
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