As already seen, pricing has endogenous and exogenous purposes. Endogenous purposes of price are those that meet the needs and...

The purpose of pricing depends on the party involved in the negotiation. For the offerer, the purpose of price is...

First, it is appropriate to remember that while the owner acts as the pricing manager in many companies, in others,...

Setting a sales price—the amount to charge for something—is an audacious task. Whether this price is for a machine, food,...

Price-determining agents are the economic players who define the offer price according to the genre of the sales object. From...

In 30 years of consultancy, first at a government agency and then independent, I could compare the performance of many...

The price is one of the offer's most visible and sensitive parts. It is the outcome of an effort that...

Good pricing management needs to consider its elementary principles, the facts that turn the best prices viable, which are: First:...

The sales price management is one of the nerve centers of any company. The pressure is constant. On one side...

Once upon a time, a meat processing company hired our business consulting to develop a cost and profit margin system...