The prices of a sales object are tightly bonded to its elementary properties, a cause-effect relationship we call product-price determinism....

Even in business, as in the academic environment, two statements about pricing are circulated, accepted by many as truth despite...

There are criteria for adequate pricing. In the previous post, we exposed the price categories; in this one, we will...

In my last job at a large company, I was assigned to control its prices and profit sales margins, which...

I am loyal to simple food. Not just me. I met a famous advertiser who enjoyed beef tongue with peas...

The losses and waste that regularly occur from production to consumption of agricultural products severely impact their costs. According to...

Agricultural products have peculiarities that go beyond their plant or animal origin. These peculiarities distinguish them from other species of...

The concept of agribusiness is old. It dates back to 1957 when Davis and Goldberg published A Concept of Agribusiness....

As we have seen, an offerer has five competitive positions relative to its competitors: leader, challenger, follower, nicher or niche...

An offerer has five possible positions related to his competitors: leader, challenger, follower, nicher, and outsider. The following figure illustrates...