Pricing policies are the guidelines aligned to the business plan and marketing strategies that direct the offerer's pricing practices.  For...

The offer differentiation can involve all or just a few components of the marketing mix. Let us take the example...

A critical part of an enterprise's planning is its marketing strategies because they define the offerer's relationship with its market....

Among the pricing guidelines, the price orientation based on the value perceived by the customer deserves special awareness. Perceived value...

Many forces affect the price of a sales object. All price managers must understand them to decide which prices to...

The prices of a sales object are tightly bonded to its elementary properties, a cause-effect relationship we call product-price determinism....

Even in business, as in the academic environment, two statements about pricing are circulated, accepted by many as truth despite...

There are criteria for adequate pricing. In the previous post, we exposed the price categories; in this one, we will...

In my last job at a large company, I was assigned to control its prices and profit sales margins, which...

I am loyal to simple food. Not just me. I met a famous advertiser who enjoyed beef tongue with peas...