There is no single manner or ideal way to determine the cost of the sales object. Whether calculating the sales...

Before clarifying the usefulness of the cost per product, it is convenient to remember that we are referring to the...

The disintermediation strategy presupposes removing one or more steps of the supplier's marketing chain. The best-known disintermediation practices are rural...

The psychological price of a sales object is the one that gives the buyer the impression that he is facing...

Pricing tactics compose the most visible and pragmatic part of offering pricing guidelines. They are the day-to-day tools of managers...

Pricing policies are the guidelines aligned to the business plan and marketing strategies that direct the offerer's pricing practices.  For...

The offer differentiation can involve all or just a few components of the marketing mix. Let us take the example...

A critical part of an enterprise's planning is its marketing strategies because they define the offerer's relationship with its market....

Among the pricing guidelines, the price orientation based on the value perceived by the customer deserves special awareness. Perceived value...

Many forces affect the price of a sales object. All price managers must understand them to decide which prices to...