The content of a strategic business plan can vary. There is no established standard or ideal model.
However, due to the nature of the business activity, it must pay special attention to revenue and profit-generating operations and adequately answer the questions of what, when, how much, and how to do it.
To this end, it should contain:
1 As for products and services
Product and service mix, unit and total costs, scheduled product launches, and planned improvements.
2 As for revenue
Sales by product category, market segment, and transaction type. Prices charged, profitability margins, and payment terms.
3 As for distribution
Sales channels performance, costs, incentives, and expected changes.
4 As for promotional effort
Scheduled promotional actions, allocated resources, and anticipated returns.
5 As for production and delivery
Production volumes, product quality, delivery times, and planned facilities changes.
6 As for purchases and inventory
Purchasing volume, costs, supply alternatives, and inventory levels.
7 As for finances
Working capital, investments, and funding. Profit by revenue, activity, period, and equity capital. Financial costs and defaults.
8 As for technology
Current status, foreseen upgrades, and projected investments.
9 As for human resources
Staff framework, wages and benefits, and likely adjustments.
10 As for stratagems
Strategies, policies, and tactics to be employed.
At the same time, it is necessary to remember that depending on the type of company and the administration purposes, the business plan may exclude some of that information and add others.
The fundamental is that it demonstrates the performance expectations and how the company will evaluate them.
C. L. Eckhard, author of Pricing in Agribusiness: setting and managing prices for better sales margins.