What the product cost knowledge benefits are is a question that arises for two reasons. The first motive is that ...

The disintermediation strategy involves the removal of one or more stages in the supplier's marketing chain. Regular disintermediation practices are ...

The psychological price of the sales object is that one gives the buyer the impression of being presented with an ...

Pricing tactics compose the most visible and pragmatic part of offering pricing guidelines. They are the day-to-day tools of managers ...

Pricing policies are the guidelines aligned to the business plan and marketing strategies that direct the offerer's pricing practices.  For ...

The offer differentiation strategy seeks to increase the competitiveness of the sales object. This differentiation can occur through any marketing ...

A crucial part of the offerer's planning is the customer-oriented marketing strategies that define the company modus operandi. Customer-oriented marketing strategies ...

Among the pricing guidelines, the price orientation based on the value perceived by the buyer deserves special attention. Perceived value ...

Many forces affect the selling price. The price manager must understand them to decide which price to charge. In our ...

The prices of a sales object are tightly linked to its elementary properties—genre, differentiation degree, and cost structure—a cause-effect relationship ...